WELCOME TO MY WORLD

We all carry our own micro-reality with us wherever we go. What's yours?

Life Blog

Dec 3, 2014

EBOLA: A LESSON FROM HISTORY

Can we learn anything from our responses to previous epidemics?

Life Blog

Nov 26, 2014

RESCUE HOME FOR MEDICAL WRITERS

A Christmas appeal

Life Blog

Nov 24, 2014

ANTIBIOTICS - BEEN AND GONE IN 100 YEARS?

On Antibiotic Awareness Day we ask: Are we approaching the end of the antibiotic era?

Life Blog

Nov 18, 2014

PROZAC PIGEONS

Are we turning wild birds into SSRI junkies? Our nature correspondent writes.

Life Blog

Nov 10, 2014

DESKTOP DETECTIVE

Miriam is small, fast, and will tell you if you have cancer using just one millilitre of your blood.

Life Blog

Oct 30, 2014

SMART MANOEUVRE

Trademarking a medical procedure may be hard for some people to swallow

Life Blog

Oct 16, 2014

IT'S GOOD TO BE INDEPENDENT

Life Blog

Sep 19, 2014

SPIRIT OF INDEPENDENCE

What can marketers learn from the Scottish independence campaign?

Life Blog

Sep 17, 2014

PERFECT BRIEFS

How to write the perfect brief (and 7 ways to get it wrong)

Life Blog

Sep 16, 2014

MIND THE GAP

Recent events have inspired us to take a look at the wider issue of mental health…

Life Blog

Aug 20, 2014

DRIVEN TO SUCCESS

Going above and beyond for a creative pitch…

Life Blog

Aug 12, 2014

ROBIN WILLIAMS 1951-2014

Why we feel such a sense of loss at the death of Robin Williams.

Life Blog

Aug 12, 2014

SEE THE OPPORTUNITY. SEIZE THE DAY.

How fast can Pharma respond to news events? Within days, if everyone is on the same page.

Life Blog

Jul 17, 2014

DEATH OF THE STETHOSCOPE

Can't hear a heartbeat? Recent news suggests that the stethoscope is about to become obsolete.

Life Blog

Jul 4, 2014

APPLE BEATS RECORD FOR DR DRE

Who’s the world’s wealthiest doctor? At the moment it’s Andre Romelle Young, a US rapper and entrepreneur also known as Dr Dre.

Life Blog

Jun 25, 2014

SETS & DRUGS & ROCK’N’ROLL

Pharma advertising doesn’t have to be dull. We may spend our time promoting medicines, but we can still have fun promoting ourselves.

Life Blog

Jun 11, 2014

THE SCIENCE OF PERSUASION, PART 3: COHERENT CHOICES

How many suits does Barack Obama have? One. OK, he may have some duplicates – all those late night meetings in the Oval Office must leave a lot of pizza stains.

Life Blog

Jun 10, 2014

THE SCIENCE OF PERSUASION, PART 2: ALIGNED MINDS

The art of effective communication is to align our activities with the way our customers’ minds are wired, so our marketing messages are absorbed into their everyday decision making.

Life Blog

Jun 6, 2014

THE SCIENCE OF PERSUASION, PART 1: ATTENTION DEFICIT

When was the last time you really read something? Not just speed-read it, but pored over the text, absorbing every word? 

 

Life Blog

May 19, 2014

DOLLY THE SHEEP INSPIRES DIABETES TREATMENT

Diabetes affects 347 million people around the world, and approximately 10% of these have the inherited type 1 form.

Life Blog

May 12, 2014

CREATIVITY ON TRIAL

Imagine if you could predict, with confidence, how well your brand campaign will perform before you launch it.

Life Blog

Apr 30, 2014

PERFECT MATCH

A sports bar somewhere in France. The crowd of drinkers is multinational – French, British, German, Dutch, Swedish plus a few eastern Europeans.

Life Blog

Apr 25, 2014

LIFE BECOMES PART OF INDIGENUS

We’re delighted to announce that Life has joined the Indigenus global agency network.

Life Blog

Apr 9, 2014

WELCOME TO THE HUNGER GAMES

Pitching for business has always been a big part of pharmaceutical marketing.

Life Blog

Apr 7, 2014

CARE.DATA – “BIG DATA” REVOLUTION OR AN INVASION OF PRIVACY?

Have you heard of care.data? Possibly not – a recent survey by the BBC found that two thirds of the public don’t recall receiving a leaflet from the NHS about care.data.

Life Blog

Mar 25, 2014

DIGITAL HEALTH PERSPECTIVES

Some companies are ready to see digital not as a challenge but as an opportunity. Unfortunately, this is not always the case.

Life Blog

Mar 14, 2014

BIOSIMILARS - AN UNSUNG OPPORTUNITY

We often hear about the huge potential of biosimilars, and yet there remains a great deal of misconception around these products.

Life Blog

Mar 14, 2014

CREATIVE MISDIRECTION

What does it take to be a Creative Director these days?

Life Blog

Mar 1, 2014

NEW YEAR RESOLUTIONS EVERY BRAND SHOULD ADHERE TO

They may not be for everyone, but rather like a spring clean, they help us focus our minds and reevaluate our priorities.

Life Blog

Jan 1, 2014

WHAT DOES SUCCESS SMELL LIKE?

You may have seen Life’s new ‘Parfum’ campaign. What’s it all about? Well, we chose to pastiche high-end perfume advertising for a reason...

Life Blog

Dec 29, 2013

ANGELS & SHEPHERDS

Any young parent at this time of year knows the joy of helping their child to prepare for the school nativity play.

Life Blog

Dec 24, 2013

HOW GAMIFICATION IS TRANSFORMING PHARMA

Every week, around the world,3 billion hours are spent playing video games...

Life Blog

Oct 27, 2013

PHARMAGEDDON

Is this the End of Days for the pharmaceutical industry? You would be forgiven for thinking so.

Life Blog

Aug 10, 2013

THE POWER OF INACTION

Sometimes the most productive way you can spend your time is doing nothing. One of our senior...

Life Blog

Jul 25, 2013

BRAINSTORMING AND BRANDJAMMING

"We need more ideas. Let’s have a brainstorm”. Words to strike fear into any creative person’s heart...

Life Blog

Jun 12, 2013

WILF'S GUIDE TO WEBSITES PT.2

Who should you ask for advice about user experience?

Life Blog

May 22, 2013

WILF'S GUIDE TO WEBSITES PT.1

You need a new website for your company or your brand. So you ask some experts for advice.

Life Blog

May 21, 2013

A LIFE AFFIRMING EXPERIENCE

Life was delighted to be named Communications Agency Team of the Year at the PharmaTimes Marketer of the Year competition in December 2012.

Life Blog

Mar 5, 2013

ANYONE FOR COFFEE AND CAKE?

Such an affordable treat and oh, so civilised...

Life Blog

Feb 4, 2013